LinkAja tutorial for Alfamart

  • Client: LinkAja
  • Start Date: 04/07/2019
  • End Date: 07/23/2019
  • Services:
    • -Video Production
    • -graphic design
    • -2D Animation
  • Collaboration: Mirrum Agency
LinkAja is a collaborative electronic financial service for various types of SOE businesses, namely Himbara (BNI, BRI, BTN, Mandiri), Telkomsel, Pertamina and Jiwasraya. Thus, the LinkAja service replaces the function of TCASH electronic financial services owned by PT Telekomunikasi Seluler (Telkomsel).


Results of Work carried out for this project.

We made 4 videos:

1. Video of usage and benefits of joining LinkAja for Merchants.

2. Video of using LinkAja to withdraw money on Alfamart

3. Video of using LinkAja to add balance to Alfamart

4. Video of using LinkAja to shop at Alfamart.

What we do to finish this projects?

We make animated videos for using LinkAja at merchants. We discussed with the agency team from Mirrum and the Telkomsel / LinkAja team to make videos that fit LinkAja's needs.



Challenge

We started making videos during the transition from T-Cash to LinkAja, so there were some changes in assets following the new branding from LinkAja.

Process

We started with a briefing with clients and agencies. We discuss how fun and easy stories to understand. Then we make storyboards and scripts accordingly.


After going through the client approval process, we made graphic assets to be used in the animation as well as taking voice over.


After that the rigging process for animation using the Moho application, then we put the assets together with motion graphics in After Effect. The final finalization uses adobe premiere for editing and rendering.