Digital Campaign Prisma Solusi
Prisma Solution (PT. Prisma Digital Solusi) is a business entity that is engaged in IT (Information Technology) that provides solutions for its users in the sense of being in accordance with market needs.
client:
PT. Prisma Digital Solusi
services:
- Website Development
- Digital Marketing
Date:
March 05, 2019 – September 28, 2019
collaboration:
–
Results of Work carried out for this project.
We do develop several products and activities including:
- Digital Consultant for Prisma Solusi
- Making a custom website for the Business to Business (B2B) market, namely: www.prismasolusi.co.id
- Making a wordpress-based e-commerce website (woocomerce) for the Business to Customer (B2C) market, namely: www.prisma2u.co.id
- Small scale Google Ads Placement for prisma2u.co.id (±50 daily visitor).
What we do to finish this projects?
Prisma is a company that starts its business through offline marketing channels and conventional marketing. Vaganza Digital here helps to make digitization to Prisma. Starting from planning website creation, to digital marketing strategies.
Challenge
Because Prisma already has experience in the offline channel sector that is so strong, therefore the process of implementing it to the digital channel needs to have a good transition. So the Vaganza Digital and Prisma team had a long discussion about the digital marketing planning that will be carried out.
Process
After briefing and planning, the Vaganza Digital team made several drafts for the Prisma Solusi and Prisma2u websites. We intensely hold meetings both in person and via video conferencing using the zoom application to discuss in detail how the Prisma’s website progresses.
After several drafts, it was finally approved. We made a website template with ‘lorem ipsum’ content. Website prism solutions use custom html and with a PHP-based backend and MySQL database. While Prisma2u uses a wordpress base and Woocommerce plugin. The prism website uses several interactive techniques such as parallax, hover popup, etc.
After the basic draft website, then the content will be filled in by the Prisma team, we provide several writing templates which must be changed. After the website is complete, then we do a digital marketing promotion that is Search Engine Marketing by using Ads Placement on google.
