Jafra is an international cosmetic product that has branches in Indonesia. In this project we made an educational video for the Jafra consultants in Indonesia.
Jafra
September 04, 2019 – September 28, 2019
Ideabakers
In this project we made an animation about the advantages of being a Consultant at Jafra. Afra Cosmetics does use a sales system with direct selling or multi-level marketing distribution. With this system, Jafra not only provides benefits for women’s beauty, but also gives women the opportunity to earn extra income. Consultant is a term for Jafra business partners who participate in this system.
We make educational animations about step by step how to become a Jafra consultant, the advantages of being a consultant, and what you get when you join Jafra.
Jafra has a style that must be acceptable at all ages and with female gender. So the style of animation must be acceptable both in teen and adults.
We collaborate with Ideabakers in the process of making story ideas and also with the Jafra team. The manufacturing process takes about 2 weeks. Starting from making story concepts, storyboards, making graphic assets, to animation and rendering.