Branding & Marketing Kit Sintawaka
SINTAWAKA is a solid waste decomposition machine that uses Magnetic Air Ionization Technology. Unlike its conventional conventional machines, SINTAWAKA is an innovative garbage disposal machine that provides benefits in terms of initial and operational cost efficiency. A technology created in Japan and currently produced in the city of Bandung.
client:
CV. Indowash
services:
- Website Development
- Video Production
- Graphic Design
- Branding
Date:
June 13, 2017 – August 25, 2017
collaboration:
–
Results of Work carried out for this project.
We made the Sintawaka logo which we registered at the Indonesian Director General of IPR. Video marketing that combines motion graphics, 3D animation, Drones, and Video Shooting is quite effective to attract time, especially from Youtube. The flyer that we created aims to remind potential clients. Website created to bridge information and update news about Sintawaka.
What we do to finish this projects?
In this project we are working on:
- Making logos, including making branding identity and trademark registration in IPR.
- Video Company Profile with Aerial Shoot.
- Creating a Sintawaka landing page website.
- Make a marketing kit for Sintawaka.
Challenge
Sintawaka is a brand that was just created when we were working on it. Even during the first meeting, this brand had no logo or marketing kit at all. Another challenge is the product being sold is a niece market product. So as much as possible we educate how this product can be sold and easily accepted by the general public.
Process
The first thing we focused on was making the Sintawaka brand identity and logo. We made several logo options from our research results regarding the image to be achieved, the company’s vision and mission, target market, etc. We sent 4 options which were further developed to 6 options until finally one of them was selected.
After the logo is chosen, we will develop the logo to create a brand identity: How to use the logo, applying the logo in various media, things that should not be done, etc.
On the other hand, we have also registered the logo with the Director General of Indonesian Intellectual Property Rights to protect the brand from being used by others.
After that we did a video shooting at the factory site, as well as taking pictures in garbage dumps in the city of Bandung. We also took pictures of Drones in the factory area and in several locations in Bandung. We also made 3D visualizations using Cinema 4D which we modeled ourselves and made additional motion graphics in After Effects. After that we put all the footage during the editing process, and we uploaded it on Youtube.
Finally we help to make a landing page website. Its function is as supporting information from all existing marketing channels. There we embed the analytics system which we can later learn together to develop target marketing in the future.
