Campaign Indonesians Visa
The Indonesian Ministry of Tourism has a new policy regarding VISA to Indonesia. The aim is to increase tourist arrivals from abroad to Indonesia.
client:
Kementrian Pariwisata Republik Indonesia
services:
- Video Production
- Digital Marketing
- 2D Animation
Date:
September 09, 2015 – September 28, 2015
collaboration:
–
Results of Work carried out for this project.
We managed to make 5 animated videos for promotion in a very short time. We also won an audience in 6 countries (Indonesia, Singapore, Japan, China, Malaysia, Australia) of 150,000 views in one week.
What we do to finish this projects?
In this project we are working on:
- Making of an animated video on Indonesian Visa policy.
- Digital marketing for 5 countries with a target KPI of 150 thousand views for 1 week.
Challenge
Very short time makes us need a lot of labor. So that each team backups each other to complete it quickly, on time, and with good results.
Process
The initial stage is to have a meeting for how the graphic animation will be made, how the storyline, target audience, etc. Our team made several graphic samples for clients to choose from.
The next step is making the animation. Starting from the rigging process, the editing process, and the rendering process for each animation we make in each software.
By the time the video was finished, we already had KPIs for the number of viewers to reach in 6 countries. So we made a strategy regarding cost and time in order to quickly reach the KPI target but still with the lowest possible cost.
Every campaign that we do will be attached in the form of a campaign report. In this case the report in the form of advertising about engangement based on gender, location, age, and interest on Google.
