Lagie Campaign Animation
We made animation as part of a large campaign for digital Lagie Chocolate.
client:
Lagie Chocolate
services:
Graphic Design
Date:
March 04, 2016 – March 15, 2016
collaboration:
AGDC Bandung
Results of Work carried out for this project.
We made an animation for the Lagie Chocolate campaign. The campaign was carried out on various platforms namely jinggle on the radio and video animation on Youtube.
What we do to finish this projects?
The AGDC (Ardan Group Digital Communication) team is the agency chosen by Lagie to carry out digital communication for Lagie Chocolate. They prepare jingles and communication ideas that they want to present and display on Youtube. Vaganza Digital at that time acted as a production team that supported one form of communication, namely Video Animation.
Challenge
Because of the short time and with a diverse team, we must be able to do this job very efficiently. From the beginning we have prepared graphics and color options that we think are appropriate. Clients just choose what they think is appropriate.
Process
We started the animation by being given an audio jingle file that we will use for the animation video. After that we made several character options, graphics, background, etc.
We also create storyboards that function to visualize the story so that it can be easily understood by clients. Next to the creation of the animation, the animator uses Anime Studio Pro (currently Moho) for the process of character movement, then uses Adobe After Effects for motion graphics and Visual Effects, and finally uses Adobe Premiere to unite all video assets, songs, and sound effects.
