Pos Indonesia Campaign 2019
Pos Indonesia is the state-owned company responsible for providing postal service in Indonesia. It was established with the current structure in 1995 and now operates 11 regional divisions.
client:
PT. Pos Indonesia
services:
- Video Production
- 2D Animation
Date:
October 08, 2019 – November 29, 2019
collaboration:
Magpro
Results of Work carried out for this project.
We made an animated advertisement for Pos Indonesia to show some of the advantages possessed by Pos Indonesia today. The solutions shown start from B2C and B2B.
What we do to finish this projects?
We made a script and storyboard after a briefing with the Magpro and Pos Indonesia teams. After approval, we went directly to making assets and animation. The story to be presented is what solutions are currently available in Pos Indonesia.
Challenge
Very many solutions and many stories that must be described to make animated videos can be very long. The task of the Vaganza team is to make the story efficient so that it is compact, concise, compact, but still clear.
Process
We started the campaign by conducting a briefing, exploring what was said in the video, looking for suitable visual references, then making it in the form of storyboards and scripts.
The next stage we take voice over while making graphic assets that match the video using Adobe Illustrator. Animation is done using Moho and Adobe After Effects software.
